OTU JOBS Marketplace — Google Ads Recruitment

Client & Objective

Client: OTU JOBS
Industry: Jobs Marketplace / Recruitment (India)
Channels: Google Search, Meta Ads support, Landing pages
Primary goal: Attract higher-quality job applicants and employer enquiries while cutting irrelevant traffic

The Challenge

Recruitment campaigns were generating volume but too many mismatched applicants. Keyword sprawl and weak negatives inflated spend. Employer-side leads needed separate messaging from candidate acquisition.

What We Did

Over a focused 60-day sprint we rebuilt Search structures by role clusters, added aggressive negatives for unrelated cities/roles, and split candidate vs employer campaigns. RSA copy and landing pages clarified who should apply. Google Ads carried intent; Meta supported reach where useful.

• Role-cluster ad groups instead of catch-all job keywords
• Geo and language controls for India priority markets
• Separate employer enquiry campaigns
• Weekly query hygiene with shared negative lists

Results Achieved

Irrelevant traffic dropped sharply and cost per application improved. Hiring teams received better-fit candidates; employer enquiry quality improved enough to keep Google Ads as a core acquisition channel.

This engagement is tagged for Google Ads and SEO and featured on our Google Ads Agency in Ahmedabad page.