Merakki Salon — Google Ads Lead Growth

Client & Objective

Client: Merakki Salon
Industry: Salon / Beauty (Ahmedabad)
Channels: Google Search, Remarketing, Landing pages
Primary goal: Book more qualified salon appointments from high-intent local searches

Live reference: https://merakki.in/ads/

The Challenge

Merakki needed predictable appointment enquiries without wasting budget on generic beauty keywords and out-of-area clicks. Offer messaging and landing pages had to match what people searched for near the salon.

What We Did

Funky Developers rebuilt Search around commercial salon intents (hair, bridal, spa packages), tightened geo radius, added negatives for jobs/training queries, and aligned RSA copy to dedicated ads landing pages at merakki.in/ads/. Call and form conversions were cleaned so Smart Bidding optimised real bookings intent.

• Intent-mapped ad groups for priority services instead of one broad campaign
• Local bid modifiers and schedule aligned to salon peak hours
• Landing page message match for offers shown in ads
• Weekly search-term mining to cut wasted spend

Results Achieved

Within the first optimisation window, cost per lead dropped while appointment-quality feedback from the front desk improved. Paid search became a reliable channel for salon bookings instead of a traffic experiment.

This engagement is tagged for Google Ads and SEO and featured on our Google Ads Agency in Ahmedabad page.