Client: Aroma Realities Limited, Ahmedabad
Campaign Duration: 30 Days
Objective: Generate leads for selling property
Platform: Google Ads, Facebook Ads, Instagram Ads
Creative Format: Video
Target Audience: Ahmedabad Region

Client Requirement:

Aroma Realities Limited, a real estate developer specializing in 2BHK and 3BHK flats, sought to boost property sales through targeted online advertising. The objectives were:

• Increase Property Sales: Attract potential buyers for the 2BHK and 3BHK flats.
• Enhance Brand Visibility: Improve the online visibility of Aroma Realities Limited’s property listings.
• Generate High-Quality Leads: Capture leads from interested buyers who are actively looking to purchase properties.

Strategy and Approach:

1. Digital Advertising Campaigns:
   • Google Ads:
     • Keyword Targeting: Developed a keyword strategy focusing on search terms such as “2BHK flats for sale,” “3BHK apartments,” “buy property in [location],” and “real estate deals.” This helped capture potential buyers actively searching for properties.
     • Ad Copy and Extensions: Crafted compelling ad copies highlighting the features of the 2BHK and 3BHK flats, including amenities, location benefits, and special offers. Ad extensions included site links to property details, contact information, and calls to action (CTA).
     • Location Targeting: Targeted ads to specific geographic locations where potential buyers were most likely to be searching for properties.
   • Facebook Ads:
     • Audience Segmentation: Utilized Facebook’s advanced targeting to reach users based on demographics (e.g., age, income level), interests (e.g., real estate, home buying), and behaviors (e.g., recent searches for property).
     • Ad Formats: Created engaging ad formats, including carousel ads showcasing multiple property images, video ads featuring virtual tours, and lead generation ads with pre-filled forms for easy inquiries.
     • Retargeting: Implemented retargeting campaigns to reach users who had previously interacted with the property listings or visited the website, encouraging them to revisit and inquire.
   • Instagram Ads:
     • Visual Appeal: Leveraged Instagram’s visual platform to create high-quality, eye-catching ads featuring stunning images and videos of the 2BHK and 3BHK flats, emphasizing their design, features, and community amenities.
     • Stories and Reels: Utilized Instagram Stories and Reels to showcase virtual tours, behind-the-scenes looks at the development process, and testimonials from satisfied homeowners.
     • Influencer Collaboration: Partnered with local influencers in real estate and lifestyle niches to reach a wider audience and build credibility.
2. Landing Page Optimization:
   • Property Listings: Developed dedicated landing pages for each property type (2BHK and 3BHK) with detailed descriptions, high-quality images, floor plans, and pricing information.
   • Lead Capture Forms: Integrated lead capture forms on the landing pages to collect contact information from interested buyers and schedule property viewings or requests for more details.
   • Call-to-Action: Prominent CTAs on the landing pages encouraged users to schedule viewings, request more information, or get in touch with sales representatives.
3. Performance Monitoring and Adjustment:
   • Analytics Tracking: Monitored key performance metrics such as click-through rates (CTR), conversion rates, cost per lead (CPL), and overall ROI.
   • A/B Testing: Conducted A/B testing for ad creatives, landing page elements, and targeting strategies to optimize performance and maximize ad spend efficiency.
   • Campaign Optimization: Made real-time adjustments to bidding strategies, ad placements, and targeting based on performance data and feedback.

Challenges:

• High Competition: The real estate market is highly competitive, with numerous developers and listings vying for attention.
• Lead Quality: Ensuring that leads generated through the ads were genuinely interested in purchasing and not just casually browsing.
• Ad Fatigue: Maintaining user interest over time to prevent ad fatigue and declining engagement rates.

Insights:

• Effective Targeting: Precise targeting based on demographics, interests, and behaviors significantly improved lead quality and engagement.
• Visual Content: High-quality visuals and virtual tours were highly effective in attracting potential buyers and showcasing property features.
• Retargeting Success: Retargeting strategies helped convert previous visitors into leads by keeping the properties top-of-mind and encouraging further action.

Results:

• Increased Leads: The targeted campaigns resulted in a 45% increase in the number of leads generated for the 2BHK and 3BHK flats.
• Higher Engagement: Ads on Facebook and Instagram saw a 35% increase in engagement rates, with users interacting more with the property listings and virtual tours.
• Improved Sales: The enhanced visibility and effective lead generation contributed to a 25% increase in property sales within the campaign period.
• Brand Visibility: Aroma Realities Limited experienced a significant boost in brand awareness and online presence, reflected in increased website traffic and social media engagement.

Client Feedback:

Aroma Realities Limited expressed satisfaction with the outcomes of the digital marketing campaigns, highlighting:

• Effective Lead Generation: The increase in high-quality leads and property inquiries was particularly appreciated.
• Enhanced Online Presence: The campaigns successfully improved the online visibility of the properties and the brand.
• Professional Execution: The client praised the professionalism and effectiveness of the marketing strategy and execution.

Conclusion:

The case study of Aroma Realities Limited demonstrates the impact of a well-executed digital marketing strategy in the competitive real estate market. By leveraging targeted Google Ads, Facebook Ads, and Instagram Ads, the company was able to increase property sales, enhance brand visibility, and generate high-quality leads. The strategic approach to visual content, audience targeting, and performance optimization contributed to the overall success of the campaign and solidified Aroma Realities Limited’s position in the market.