Have you ever wondered how Google ads work? well, here I have tried to make you understand everything in a very layman’s language from a customer’s perspective. Afterall rest everything Funky Developers will do in our services for “Google Ads Leads Generation”
First, we have to understand how a consumer will find you from Google ads, and how will they reach you so that you know what preparations you need to make to start Google Ads leads generation service from Funky Developers
Customer Perspective a case study of how car insurance keyword is generating business worth 20 CR in a month for each of the businesses
Step 1: Search Query – At first person will search for the requirement they have in their mind in Google search. See the screenshot below for the keyword “Car Insurance”
The keyword can be anything similar to
- Car Insurance
- Car Insurance in Ahmedabad
- Four Wheeler Insurance
- Four Wheeler Policy
- Third-Party Insurance
- Insurance Companies for car
- Comprehensive Insurance
Step 2: Landing Page – Customer clicks on the sponsored ads as those are on the top of the results. Now what you can see here is there is a short and simple form which is asked to qualify if the lead is genuine or not. Hence, very smartly ask for the number plate. And mobile number and email. Along with when you fill this you have to fill OTP along with that. The landing page also consists of benefits and more information about the product. So customer also filters and understand weather to fill the lead or not.
Step 3: Customer Contact
Simply these numbers will be received by the Advertiser in this case the “Icici Bank” and they will call the customer for further requirements. OR sometimes in other cases, we can also use Whatsapp Automation or Conversion from website etc.
The process to run your ads in Google From Funky Developers
- Give us information about your business and target audience
- We use tools, do the magic, and then get you those keywords that have been searched by your target audience, over the last 2 years.
- We bring the report to you and we both decide which keywords should we bid for and start ads on those keywords.
- Once we decide that, we build a landing page to Get leads
- And then you are full of leads. Don’t forget us then we also help you in branding.
- Those leads until closed will also see your repeat ads everywhere on the internet.
